Nestlé partnered up with Photoflyer to promote their ‘Felix’ brand in several railway stations all over Germany. The campaign objectives included both sales conversion and brand awareness but also consumer data collection and an incentive mechanism. An Instax (the ‘new’ Polaroid) was handed out physically but was also shared with customers digitally, real-time for an opportunity to share it through socials too.
Nestlé via Teamwork GmbH & Co. KG
Switzerland, Germany, Netherlands, United Kingdom
OTHER CAMPAIGNS WITHIN NESTLÉ:
Felix, KitKat, Beneful, Nespresso, Pyjamapapje, Dolce Gusto, Nescafé, Duo Delice